In recent years, organisations are focusing on understanding the end users or consumers to create a long lasting impression of their products and services. Hence, the notion of ‘target customer’ is shifting towards the ‘target consumer’ for business and ‘service users’ for non–profitable and charitable organisations. We understand how important it is to have better consumer insights for the business and non-business organisations. We assist our clients with up to date knowledge on consumer psychology, factors affecting their buying behaviour and how to change consumer perception towards the goods and services.